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Brand design · Digital marketing · Zia Studio

Brand identity that stays consistent everywhere, from Instagram to packaging.

Most businesses here market on Facebook and Instagram, with a look that changes from post to post. I build the system behind the brand (logo, colours, social templates, packaging, print) and the campaigns that use it, for cafés, travel agencies and product brands in Tunisia and abroad.

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50+

Projects

7+

Years

20+

Brands

Brands I've designed for

  • Speranza Café
  • Tafani Travel
  • ONE SPACE
  • CRIT Tunisie
  • Nakkla
  • MeetUp Pro
  • TravelTodo

Beyond pixels

Digital marketing & brand strategy

I don't stop at visuals, I help brands define positioning, plan social campaigns, write content pillars, and measure what works. Design and marketing as one system, not two separate hires.

Branding

Social Media

Content Strategy

Adobe Suite

Meta Business

Copywriting

UI/UX Collab

Motion Design

Prompt Engineering

Voice-over

Marketing Manager

Speranza Café & Resto

+40%

Social Media Engagement

Increased social media engagement by 40%. Managed daily content & promotions.

2025

Marketing Manager

CRIT Tunisie

+80%

User Experience

Managed digital presence and campaigns. Improved user experience and branding.

2025

Freelance Brand Consultant

20+

Clients

Worked with clients in travel, tech, and education to develop digital strategies and brand visuals.

2020–Present

Marketing Lead

AIESEC Tunisia

National

Campaigns

Led marketing initiatives, brand storytelling, and national campaign execution.

2022–2024

Services

What I design for clients

Brand Identity

Logo, color, typography, and core templates for startups and SMEs.

  • Logo suite
  • Color & type system
  • Social templates
  • Brand usage guide

From 1,500 TND · €600

Start a project →

Social & Campaigns

Feed systems, promos, and campaign visuals for active brands.

  • Template family
  • Campaign key visual
  • Story & post formats
  • Canva/Figma handoff

From 300 TND · €150

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Logo & Essentials

Fast turnaround for new businesses that need a credible mark quickly.

  • Primary logo
  • Color palette
  • Basic social avatar
  • File exports

From 450 TND · €250

Start a project →

Arabic + Latin Identities

One brand that reads right in Arabic and in French or English, for businesses speaking to both audiences.

  • Paired Arabic and Latin wordmarks
  • Matched type pairing for both scripts
  • Right-to-left and left-to-right layouts
  • Usage rules for both versions

From 1,800 TND · €750

Start a project →
Mohamed Dhia Arfa, designer

Listen. Shape. Deliver.

How we work together

01

Discovery & brief

Goals, audience, competitors, and deliverables locked before pixels.

02

Concept directions

2–3 visual routes with rationale. You pick a direction with confidence.

03

Design & iterate

Refine the system across logo, templates, and key applications.

04

Handover & assets

Export kit, templates, and usage notes so your team can run with it.

Experience

Selected studio journey

Zia Studio, Design Studio Operations

Solo-led Creative Practice · 2020 – Present

Graphic Designer

Icom Agency · Jan – Feb 2025

Graphic Designer

Phenyx Company · Oct – Nov 2024

Credentials

Design-relevant certifications

Social Media Marketing

HubSpot Academy

2024

Green Digital Skills

INCO Academy

2024

Graphic Design with Adobe Illustrator

GoMyCode Summer Academy

2023

Tools & Stack

Dev stack I ship with

Design & Creative

Figma

Illustrator

Photoshop

InDesign

After Effects

Lightroom

Canva

Blender

Premiere Pro

AI Tools

ChatGPT

Midjourney

Claude

OpenRouter

Cursor

FAQ

Questions before you write

How long does a brand identity take?

Usually 2 to 4 weeks. We agree on a clear timeline in the first call.

How much does it cost?

Starting prices: logo from 450 TND · €250, brand identity from 1,500 TND · €600, social media templates from 300 TND · €150. The final price depends on scope: after a free 30-minute call you get a written quote, before any work starts.

What do I receive at the end?

The files and rules your team needs to keep the brand consistent: logo suite, colour and type system, social templates and a brand usage guide, exported and ready to use in Canva or Figma.

Can you design in both Arabic and Latin scripts?

Yes. I design paired Arabic and Latin wordmarks, matched type and right-to-left layouts, for brands that speak to both audiences.

Do you work with clients outside Tunisia?

Yes, remotely, in English, French or Arabic, through video calls and shared files.

Tell me about your project

Brand identity, social campaigns, or a full visual system.

Used only to reply to you. Nothing is stored in a database or shared for advertising. Privacy & legal notice

I'll respond to your message within 24 hours. You can also reach me directly at mohameddhiaarfa@gmail.com