Brand Identity

Tafani Travel

A travel agency needing a trustworthy, modern mark for digital and print touchpoints.

Tafani Travel needed a mark that reads trustworthy and modern on a phone screen and on printed offers. Travel buyers decide quickly; the logo has to feel stable, not trendy for six months.

The brief

Logo, color system, and social templates for a travel agency operating in Tunisia. The identity must work in Arabic and French contexts without separate redesigns.

The approach

I pushed for clarity over decoration: a clean symbol suggesting movement and connection, paired with a strong sans wordmark. Blue and white anchor trust; a single warm accent prevents the palette from feeling cold.

Templates were built for Instagram posts and story covers with fixed logo placement and photo overlay rules so non-designers can publish on busy days.

Outcome

Clearer brand recognition on social and client proposals within the first month of rollout. Sales material looked aligned instead of a collection of one-off posts.

Trade-off

Travel branding leans hard on palm trees, sunsets, and postcard imagery, I deliberately avoided that in favor of a cleaner, more corporate-trustworthy mark. That gained credibility with buyers deciding quickly, but it also means the logo is less immediately "travel-coded" at a glance than a more literal competitor mark would be.

What I'd do differently

I'd introduce a secondary graphic motif earlier, something distinct enough to signal "travel" at a glance without leaning on cliché imagery, rather than asking the typography and color alone to carry that signal.

Tools: Illustrator, Figma, Photoshop · Full set: Behance