Social Media

MeetUp Pro 1.0

A youth networking event needing bold social visuals and on-site branding.

MeetUp Pro 1.0 was a youth networking event that needed to sell tickets through social before anyone saw the venue. Visuals had to feel energetic, credible, and shareable.

The brief

Event branding, social campaign assets, and on-site promotional design. Timeline was tight; templates had to scale across speakers, schedules, and countdown posts.

The approach

I built a campaign identity around bold type, high contrast, and repeatable layouts: speaker cards, countdown stories, and registration CTAs all share one grid. Photography slots were standardized so the team could swap faces without breaking alignment.

Outcome

Strong social traction and sold-out attendance. Visuals were reused for follow-up editions because the system was template-based, not one-off exports. For the full event breakdown, see the detailed MeetUp Pro case study.

Trade-off

With a tight timeline and a growing speaker lineup, I built one flexible template family rather than bespoke layouts per speaker or session. That kept the team able to publish daily without waiting on me, but it meant some visual repetition across the countdown series that a fully custom approach would have avoided.

What I'd do differently

With more lead time, I'd design two or three template variants instead of one, so the feed reads as consistent without individual posts starting to look interchangeable by the third week of the countdown.

Tools: Illustrator, Photoshop, Canva · Full set: Behance