Logo and brand identity prices in Tunisia: what you get at each level

A logo can cost 50 TND or 5,000 TND, and both prices are real. The difference is not the drawing; it is what comes with it. Here is what logos and brand identities cost in Tunisia in 2026, and what you should get at each level.

The three levels you will see

Looking at Tunisian agency price lists and freelance listings from 2025 and 2026:

• Logo only: about 190 to 350 TND at the budget end, 400 to 1,200 TND in the middle, and 2,000 TND and up from established agencies.
• Logo plus identity (colours, fonts, usage rules): usually 1,500 to 2,500 TND in the middle of the market, and 4,500 to 8,000 TND or more for full agency branding.
• Global marketplaces: logos from $30 to $150 are common. That is the commodity end, where the same templates are sold to many clients.

For comparison, French freelance designers usually charge €300 to €2,500 for a logo and €800 to €5,000 for a full identity.

What separates a logo from an identity

A logo is one file. An identity is the system that makes a brand look like itself everywhere:

1. A logo suite, not a single version: horizontal, stacked, icon only, light and dark backgrounds.

2. Colours and fonts, written down, with the exact codes for print and screen, so the printer and the social media manager use the same green.

3. Templates for the things you produce every week: posts, stories, price lists, menus.

4. A short usage guide that someone who never met the designer can follow.

Without these, the logo is redrawn, stretched and recoloured within a year, and the brand stops looking consistent.

Arabic and Latin: the Tunisian question

Many Tunisian brands speak to customers in Arabic and French. A good bilingual identity designs both versions together, with matching weight, rhythm and spacing, rather than typing the name in an Arabic font next to the Latin one. It takes more time, and it is usually priced 15 to 25% above a single-script identity.

How to brief and compare quotes

Before asking for prices, write down who your customers are, where the brand will appear (shopfront, Instagram, packaging, uniforms) and two or three brands you like and why. Then compare quotes on what is delivered: number of concepts, rounds of revisions, file formats, templates, the guide, and who owns the final files.

My own starting prices

• Logo: from 450 TND · €250
• Brand identity (logo suite, colours and fonts, templates, usage guide): from 1,500 TND · €600
• Arabic + Latin identity: from 1,800 TND · €750
• Social media templates: from 300 TND · €150

The TND price is for clients in Tunisia, the EUR price for clients abroad. You get a written quote after a free call, before any work starts.

Building or refreshing a brand? Show me where it lives today and I will tell you what it needs. See design work or book a free call.